Bonobos is a men-clothing line that offers a variety of clothing such as shirts, sweaters, shorts, and of course, the thing that started this brand, pants. The founders of Bonobos pointed out a significant flaw in American men’s pants— it just won’t fit right.
It’s always too loose, too large, too long, or too small.
This is why they decided to create pants that would eradicate this problem, labeled the pants as Bonobos, and sold them. To their surprise, the Bonobos pants were a hit.
According to an interview, approximately 90 percent of the men who tried the pants were satisfied, and most of them purchased not just one but two to three pairs.
In just a year, Bonobos generated an income of $100,000. In 2018, Walmart bought Bonobo for $310M. With this being said, here are some of the reasons why Bonobos makes such a remarkable brand.
Is Bonobos a Good Brand?
The short answer is yes. There are a couple of reasons why this brand is remarkable and why you should consider it.
1. Their wide range of clothing sizes
Bonobos innovated a design that will solve America’s problem with pants, and it was a success.
Bonobos pants were made famous for their perfect fit on everyone like it was tailored just for you.
Since its customers were pleased with its design, Bonobos decided to expand into other kinds of clothing. It started to offer shirts, blazers, and sweaters that all come in different sizes ranging from small to extra large.
2. Connects with customers
The Bonobos staff personally interviewed men to determine their daily clothing challenges. It turns out that the leading problem is finding the right size for them, significantly larger men.
This is one of the primary reasons behind the brand’s success— its ability to strengthen relationships with customers by connecting with them and consistently innovating new ideas that will cater to their problems.
In 2019, it released the Tech Chino pants, which they also refer to as the best commuter pants.
These pants are manufactured to be tough on stains or any dirt you may encounter on your journey to work while still looking professional.
It’s also made with breathable material that allows sweat to whisk off, which will keep you cool during a hot day.
3. Stylish and high-quality
Bonobos’ success through the years speaks volumes to its quality.
The brand also ensures that its clothing is manufactured with only the highest quality of products that makes it resilient and comfortable, allowing it to repel dirt while being stylish at the same time.
Bonobos is committed to producing the best products to ensure that every penny you spend on them is worth it.
In conclusion, we hope we were able to answer the question – is Bonobos a good brand?
Given the brand’s reviews all over the mainstream media, there’s no doubt that Bonobos is indeed a great brand.
This brand offers clothing that doesn’t just cover your body but fits the way clothing is supposed to fit— something that is hard to find in clothing brands nowadays since males’ bodies are getting slimmer and more toned.
Regardless of their size, every person deserves to feel great about their bodies, and through Bonobos’ clothing, they made this possible.