Is Brahmin a Luxury Brand? Find Out!

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Brahmin is a designer brand based in Boston that makes handbags. The brand pride itself on tradition and quality.

Brahmin is dedicated to a fine tradition of dedication, quality materials and production that makes each and every one of their handbags fashionable and durable.

With all this class and quality in their products, the question that arises in your mind may well be: is Brahmin a luxury brand?

Although not as well known as other brands, the answer is yes Brahmin is considered a luxury brand. In this article, you’ll learn what makes a luxury brand and why Brahmin is considered a luxury brand.

What Makes a Brand a Luxury Brand?

Before we get into what makes Brahmin a luxury brand, we need to define what a luxury brand is.

There are six elements shared by all luxury brands.

First, their products are of excellent quality. They are better than all the competition in style and durability.

Second, a luxury brand will have a complex, full history. There’s a mystique or defining feature that sets their story apart from everyone else.

Third, there’s a very limited number of products available. Not only does the small number of production help maintain quality. But the scarcity of it also makes each one more valuable.

Fourth, a strong brand identity. The brand’s values, personality, and aura must be clearly defined in a memorable enough way. Even just the name evokes the brand’s identity.

Fifth is the use of well-known public figures to endorse their products. Seeing a famous/popular character or respected researcher using the brand’s product increases the value by association.

Finally, an over-the-top shopping experience. Each shopper who comes into their location is given the red carpet experience.

Is Brahmin a Luxury Brand?

Each Brahmin handbag is made with rigorous quality control and a minimum of 100 steps, using only the finest Italian leathers and skins.

This ensures each handbag is of the highest quality.

Started in 1982 by Bill and Joan Martin, Brahmin is a story of dedication, vision, and teamwork that goes from a basement to global distribution.

Although you can order a Brahmin handbag off their website at any time, their limited editions are extremely limited. So, getting a certain handbag is difficult to impossible if you don’t move quickly.

Brahmin stands for tradition and quality, just as strong and quiet as the granite that covers much of New England, where the company was founded.

Brahmin’s partnership with celebrity stylists like Micaela Erlanger ensures not only a very public forum for their product. But also that many other celebrities are exposed to and encouraged to try their brand.

Finally, when you step into a Brahmin store, everything from the smell of leather to the welcoming smile of the clerk lets you know you’ve stepped into a special place.

How Brahmin is a Luxury Brand

Although not as well-known as other luxury brands, Brahmin is a luxury brand. Its exclusive quality and dedication to quality over quantity give it the right to this name.

As they continue in their tradition, the brand is sure to become more widely known and sought after.

Brahmin’s handbags are everything that defines luxury – quality, scarcity and the mere fact of only a few people have them; it is a luxury to own one.

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