Is Skechers For Old Ladies?

The sports footwear industry is a massive one.

Nike, Adidas, and New Balance are frontrunners in this industry.

These brands have been around for a while, providing quality footwear to customers.

If you’re on your feet usually, then you should know Skechers too.

Sketchers is another leading brand in the industry, and its marketing strategy has placed it as a strong competitor among the ‘Big Boys.’

This brand is strategic in its advertisement and savvy in how to entertain consumers’ tastes through its marketing strategy.

Unarguably, Skechers shoes are comfortable, simple, and stylish.

However, most people have linked this brand of products to older people, especially women.

The attachment is justifiable since Skechers’ marketing strategy somewhat correlates to that.

The question is, Who is the target audience for Skechers? Are Skechers products for old ladies?

We’ll answer these questions in this article. But first, let’s dive deep into an overview of the brand to lay a solid foundation.

Is Skechers for Old Women?

Yes, Skechers’ footwear is designed for older adults as well as younger people.

In fact, footwear is coveted mainly by older women with an average age of 40 years. This is because of the high comfort that comes with footwear.

But what is driving up the demand from senior citizens?

Well, it’s because they are also simple, versatile, and made of good quality.

The footwears are great for wearing to work, working out, or within the home environment.

There is a wide range of Skechers for older women to cater to their limited fashion options. Below are some of the best Skechers footwear for older women:

  • Skechers Max Cushioning Arch Fit
  • The Skechers GOwalk Joy
  • Skechers Flex Appeal 3.0
  • Skechers D’Lites.
  • The Skechers Arch Fit
  • Skechers GOwalk Lite
  • Skechers Summits

Why SHOULD You Even Consider Sketchers?

Sketchers is a footwear company located in Manhattan Beach, California.

The brand was established in 1992 and has grown into a leading footwear brand through influential endorsement and advertising.

The brand started by creating skate shoes and utility boots but has now pivoted to designing athletic and comfortable footwear to satisfy consumers’ needs.

Undoubtedly, Skechers footwear is not only stylish but comfortable.

The comfort of the footwear is often described as similar to wearing slippers.

The mission statement is to create footwear that allows people to walk comfortably, whether they are working or engaging in sports activities.

The brand offers one of the largest collections of lifestyle footwear highly coveted by men, women, and children.

Consumers can find footwear of various designs, colors, and fashion.

Skechers creates both performance and lifestyle footwear, and some of its popular products include Skechers Sport, Skechers Kids, Skechers USA, Shape-ups, Active, and Tone-ups.

Skechers has many commercial networks spread over many countries, making it the third-largest footwear group globally.

The footwear is available for purchase in many stores and also available online.

Who Is Skechers Target Audience?

Skechers make footwear for people that prioritize comfort and simplicity.

The footwear can be worn at work or when doing sporting activities. Skechers’ target audience comprises men, women, and children.

But the products are most sought after by women. The age range is between 20-60 years.

What Are Skechers Made Of?

Skechers look and feel nice on the feat. They are durable and hold up through vigorous and casual movements.

The footwear comprises numerous materials, including rubber, leather, metal, plastic, and canvas. Most of the shoes also have outer shells made of canvas or leather.

The shoes are also famous for their memory foam technology. NASA first developed this technology.

It’s a material sensitive to temperature and pressure, allowing the boots to mold to shape and provide improved comfort.

This layer of memory foam is added to the sole of Skechers shoes to provide cushioning and ensure maximum comfort.

They are designed in various factories globally, with the main points in China and Vietnam.

Pros And Cons of Skechers Footwear

Skechers footwears are suitable for your feet because they offer numerous benefits. Below are some benefits:

  • They are comfortable and supportive
  • Availability of Memory foam that provides cushioning for the foot
  • They are flexible and breathable
  • The footwear can help with foot pain
  • They absorb the shock of walking and running to reduce fatigue or pain
  • Modern and stylish design
  • They are durable and offer good value for money.


  • Relatively expensive
  • They are not designed to solve foot problems

Is Skechers for Old Women?

Yes, Skechers’ footwear is designed for older adults as well as younger people. 

In fact, footwear is coveted mainly by older women with an average age of 40 years. This is because of the high comfort that comes with footwear.

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