What’s the definition of a luxury brand? Is it just the premium price tag or the scarcity?
It’s important to know…
It’s easy for any brand to carry the label of “luxury”. And why that’s not bad in itself, it can sometimes be misleading. There are certain traits that must be present before a brand becomes a luxury brand.
For a luxury brand, a lot of things are different. The costly price. The embellishments. The craftmanship. The exquisite looks. The rarity. And the quality.
All of these are of utmost importance.
Looking at a few of Tory Burch’s bags and the materials they’re carved out from and the quality and the price tag, it’s easy to see an embodiment of luxury.
Is Tory Burch a luxury brand? That’s a question you, and many others, search for every single day.
To determine the answer to that question, I’m going to be exploring what kind of brand Tory Burch is and what you should expect.
I’ll touch over a few points that’ll help us identify if Tory Burch is a luxury brand or not.
What Type of Brand Is Tory Burch?
A luxury brand is…
What makes a brand luxurious is its high level of quality and exclusivity that indicates its relatively high-price tags.
Luxury brands are made from sorted and hand-picked quality materials that are tested, assured, and verified at every inch before it is crafted.
Luxury brands have the characteristics of authentic, rare, prestigious, and exquisitely-crafted items. More than its opulent designs, it is guaranteed to be durable, firm, and rigid. It does not wear or tear so easily and can last longer.
Identifying With Tory Burch
Identifying the measures if is Tory Burch a luxury brand brings up so many questions and queries.
Speaking about the lifestyle fashion line Tory Burch is embodied by eclectic sensibility and classic taste of a generous style characterized by sophistication and glamour.
The brand’s designs are not merely “posh”, but it still exudes confidence and a lively manner. Wearing a Tory Burch piece will simple add gracefulness and “wow” factor to its beholder.
Why Luxury Brands?
Are they Overatted?
First of all, there is often a misconception around luxury brands.
Some people think that they’re overrated.
When you think deeply about it, these brands aren’t necessarily overrated. Some of them have unique histories about them that shoes value that most people don’t fathom.
It’s not just price. It also has to do with quality material and the process.
Coming up with new and innovative designs takes some form of ingenuity and responsibility.
Any brand that can achieve that and consistently maintain its elegance and uptrend look deserves the price. Some of the other qualities of luxury brands include
You simply can’t get these with ordinary brands. These are essentially what the rich are paying for. They want to use something you can’t have access to. Something that when you see, you marvel at.
The same concept is prevalent among hoarders of vintage/rare items. They aren’t just doing it because they want to. But because the items are scarce, probably only available in one place/with one individual.
Is Tory Burch a luxury brand?
To identify a luxury brand, its rich heritage and the element of scarcity are the measures that you will find.
The embodiment of luxury is its rarity which is made by high-standard crafting that cannot be reproduced by machines or equipment.
What defines a luxury brand is its classy and superlative accommodating store and boutique experience.
The reason why luxury brands partner with big celebrity endorsers is that celebrities know that these brands are trustworthy, reliable, and have a strong identity that they can carry out with their names.
Luxury items have the appearance of an abundant and exuberant appeal. These are determined by the quality of simplicity and elegance. It is called luxury because it can only be accessible and afforded by people with higher income levels or elite ones.
About Tory Burch Designs
Beyond elegantly accessorized and engineered, Tory Burch items have designs that are combinations of classic and modern execution of distinct and accessible looks.
Hence, these items have parts that are surely well-made. The brand started in 2004 through an empowered lifestyle concept supporting women-established microbusinesses.
Tory Burch’s designs are inspired by arts, food, travel, and the influences of Tory Burch’s personal styles. Tory Burch handbags, shoes, jewelry, and ready-to-wear fashion items have mostly unique graphics, prints, patterns. And details that identify the brand signature.
In addition, Tory Burch stores have decorative elements.
This includes items such as orange lacquer doors, mirrored walls, and Lucite fixtures.
All of these easily indicate the brand’s fresh and trendy association in its presence in the fashion and commercial industry. These descriptions of Tory Burch’s physical factors may give the brand a splendid reputation.
With the profile of Tory Burch’s short history and description, it matches the luxury measures of rich heritage and culture as its advocacy responds to empowerment.
Tory Burch gained its popularity through its elegant and exquisite designs. Furthermore, the description of what makes a brand or item a luxury includes the category that it should be exclusive and hand-crafted.
Tory Burch’s items are retail and ready-to-wear fashion pieces produced in large quantities. Thus, they’re able to supply their branches all around the world with stocks.
These qualities do not count as luxurious identities to associate Tory Burch as a luxury brand. Therefore, Tory Burch is a mid-tier fashion brand.