Why Is Zara So Cheap? Are there Alternatives?

Zara maintains a business model that’s more about quick ROI and less about quality.

If you’re interested in buying clothing from Zara and want to be sure if it’s the right brand for you, you’re in the right place.

In this article, you’ll learn why Zara is cheap, the business model that made that possible, and alternative brands that are worth considering.

About Zara

Zara is one of the oldest brands out there. It’s based in Spain. And one thing about the brand is that it isn’t cheap, neither is it expensive like Gucci and other high-end designer brands.

Quality of Products

Zara products are sometimes cheap in quality and poorly made. Other times, they are not bad at all.

Why Is Zara So Cheap?

Although this is subjective, I’ve seen so many bad reviews on the brand.

It’s safe to say that Zara needs to improve the quality of its products. As with all businesses, Zara has to choose between customer relation, efficiency, quality, and ingenuity.

The brand has done well in its efficiency and innovation.

But is struggling with the other two. It seems that Inditex, the parent company of Zara and many other brands, settled with hiring cheap labor and using cheap materials to produce inexpensive goods.

That seems to be working so far as many people choose Zara and are satisfied with the price point.

If you want higher quality and don’t mind paying the price, you may be better off going for brands like Coach.

Is Zara Expensive?

I wouldn’t consider Zara to be expensive.

As a fast fashion brand, Zara is extremely efficient in the production department such that they produce clothes and other fashion goods quickly.

Customers get new styles quickly at bargain prices (even if it’s poor quality) and Zara makes more profit. So, the faster it can release, the quicker it can recoup profit.

This, oftentimes, leads to degradation in the environment as little attention is paid to sustainability. I’ll always recommend ethical and sustainable brands.

These brands are not only saving the environment, but they’re also of higher quality. Their price, which is a step above Zara’s, is worth it in the long run.

Does Zara Have Good Quality Products?

The problem I have with Zara is that the quality of their products isn’t even.

As a fashion brand, it’s not surprising that quality is hit and miss.

Zara’s bags are of moderate quality and often come with competitive prices. However, when it comes to their clothing, the quality is nothing to write home about.

Similar fast fashion brands like H&M, Forever 21, aren’t any better.

Why Is Zara Popular When the Products are Average?

Zara’s ability to follow and change as fashion trends change has kept it in the global limelight.

The brand can produce new styles quickly, at competitive prices, and has closed the gap in the market that few clothing brands addressed.

If a brand can create new designs and put them on the market in a week or two, it’ll do well anywhere in the global market.

Other fashion brands, in comparison, would take several months to get their new collections and design into the market.

Other alternatives to Zara include ASOS, Madewell, Armedangels, Mila. Vert, OhSevenDays, etc.

You have to research any brand to be sure it suits your preferences.

It’s also important to note that each brand has its pros and cons. While Zara may be weak in some aspects, you may soon discover that a few other brands aren’t better.

Does Zara Have Afterpay

As at the time of this writing, Zara does not offer Afterpay. You should consider other avenues to fulfil your order with Zara. Fortunately, there are plenty of options.


If you’re looking for affordable bags, fast clothing, and other fashion items, Zara is an option.

The quality may be absent but if you’re not expecting it to last a year or more, you shouldn’t have any problem with the brand.